Why Digital Banking Is Here to Stay
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Much like smartphones, electric cars and food delivery apps, digital banking is here to stay — and it’s only getting more popular.
Of 2,211 adults surveyed by Morning Consult on behalf of the American Bankers Association (ABA) in September, 45% said mobile apps were their top choice for managing their bank accounts. Another 27% said they mostly used an internet browser on a laptop or PC. Just 14% of respondents said visits to a bank branch were their primary method of managing their accounts.
This is the third year in a row that customers preferred mobile banking over any other method, and it’s easy to see why.
Digital banking apps let customers do just about anything they could accomplish at a physical bank branch or ATM — from depositing checks to wiring money to paying bills to locking and unlocking a debit card — all from anywhere, at any time.
The pandemic accelerated the transition to online banking
