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Entrepreneurial Heroes
How we got started

King of the mountain bike
King of the mountain bike
Mike Sinyard built Specialized into a top bike brand by listening to what serious cyclists wanted. (more)
• Specialized Bikes' startup story: A photo gallery
• Cycling toward successvideo
Mothers Work: A feminist revolution
Mothers Work: A feminist revolution
Fed up with "dumb bows and big buttons," Rebecca Matthias filled a maternity-wear void with professional attire for a new generation of working women - and in the process, created a retail empire. (more)
Geek Squad's second act
Geek Squad's second act
Geek Squad took its tech support national when it sold to Best Buy - but founder Robert Stephens says it's barely started living up to its promise. (more)
Bear Naked ambition
Bear Naked ambition
Bear Naked's founders tell FSB how they used guerrilla marketing and a wholesome image to build a powerhouse natural-food brand. (more)
Ecko's startup story: Rhinos and maxed credit
Ecko's startup story: Rhinos and maxed credit
To launch his streetwise fashion line, Ecko burned up his credit cards and learned to dampen checks to slow down the bank's cashing them. (more)
Pastry parlay: From Au Bon Pain to Panera
Pastry parlay: From Au Bon Pain to Panera
How Panera Bread founder Ron Shaich sold his first business to build his second. (more)
Inside the mind of Virgin
Inside the mind of Virgin
Richard Branson gives Fortune Small Business a behind-the-scenes look at how he got his start as an entrepreneur. (more) VIDEO
Ethics in a bottle
Ethics in a bottle
How Peter Thum built a charitable - and profitable - company. (more)
Milling profits from spice
Milling profits from spice
At his Midwestern headquarters, Bill Penzey tells FSB how home cooks fueled his seasonings empire. (more)
Outdoing the Swiss Army knife
Outdoing the Swiss Army knife
A broken-down 1969 Fiat inspired famed entrepreneur Tim Leatherman to build a better pocket tool - and a multimillion dollar business. (more)
Shifting careers, by Bobby Rahal
Shifting careers, by Bobby Rahal
Some succeed in sports. Others succeed in business. And then there are the lucky few who can do both. (more)
Read about other entrepreneurial heroes.
Read about other entrepreneurial heroes.
Learn how some of the nation's top innovators launched their ventures.
QUIZ
Test your knowledge of America's great entrepreneurs
Test your knowledge of America's great entrepreneurs
Take this quiz on how they got started. (more)
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