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Published: May 19, 2023 6 min read
photo illustration of a free tv set inside a bullseye target
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By now, you’re probably used to free or cheap streaming services that monetize your data and serve you a steady dose of personalized ads.

Now, in a twist on that concept, one company is giving away the TVs themselves.

Telly, a startup helmed by Pluto TV founder Ilya Pozin, says it's gearing up to ship potentially millions of 55-inch, dual-screen 4K smart TVs to households all across the U.S. — free of charge. The first 500,000 people to sign up for a Telly will receive the 65-pound TV set this summer, according to the company, and subsequent orders will be shipped out in 2024.

Applications for the free TVs opened Monday, and Telly says that within the first 36 hours, more than 100,000 people signed up.

Young adults appear to be particularly interested. The company says two-thirds of those who have signed up so far are Gen Zers and millennials, meaning they're under the age of 43.