CNNMoney.com: Business of Sports

Companies Economy International Corrections Pre-market Trading After-hours Trading Winners/Losers/Actives Bonds Currencies Commodities World Markets Money Magazine Real Estate Mutual Funds Taxes Ask the Expert Money 101 Autos Loan Center Best Places to Live Ask the Expert Millionaires in the Making Ultimate Guide to Retirement Retirement Calculators Best Funds Ask the Mole Best Places to Retire Personal Tech Big Tech Blog Techland Blog Sectors and Stocks Fortune 500 Techs Tech Talk 100 Best Places to Launch Ultimate Resource Guide Small Biz Makeovers FSB 100 Ask & Answer Fortune 500 Technology Investing Management Rankings Main Create Portfolio Edit Portfolio Create Alerts Edit Alerts

The Boston Celtics' biggest comeback

Jun 17: The storied basketball franchise had some rough seasons before this year's championship run. But smart marketing helped get the Celtics back on top. (more)

Why Big Brown can't save horse racing

Jun 6: Even if he becomes the first Triple Crown winner in 30 years, the one-time 'Sport of Kings' is doomed. (more)

Take me out to the recession

Apr 11: Lower revenues and higher financing costs could take a bite out of profits for all sports teams. But don't expect ticket prices to fall anytime soon. (more)

Big dollars score in NCAA tourney

Apr 4: Upsets are fun to see but the fact is that small-budget Cinderellas have little chance against deep-pocketed schools in March Madness. (more)

Big dollars score in NCAA tourney

Mar 21: Upsets are fun to see but the fact is that small-budget Cinderellas have little chance against deep-pocketed schools in March Madness. (more)

Dale Jr.: The next Tiger...or A-Rod on wheels?

Feb 17: NASCAR's most popular driver has a chance to lift his sport and his endorsement potential to the next level. But it would help if he won more races. (more)

Dale Jr.: The next Tiger...or A-Rod on wheels?

Feb 15: NASCAR's most popular driver has a chance to lift his sport and his endorsement potential to the next level. But it would help if he won more races. (more)

Baseball's real steroids problem

Feb 8: Here's why the Mitchell probe will fail to put dent in use of HGH and steroids. (more)

Get ready Peyton, Eli's coming

Feb 4: Eli Manning followed brother Peyton's path to the Super Bowl victory. Now he's poised to follow his off-field endorsement success too. (more)

Get ready Peyton, Eli's coming

Jan 28: Eli Manning is already following brother Peyton's path to the Super Bowl. Now he's poised to follow his off-field endorsement success too. (more)

Ohio State beats LSU...

Dec 31: in revenue. But LSU reported a bigger profit than Ohio State. Both schools are among the top money makers in college football and the rich teams keep getting richer. (more)

StubHub's winning ticket

Dec 28: The lively online market for the big Patriots game shows how an upstart site has changed ticket sales - and why it is our Sports Business of the Year. (more)

Cuban: Quieter and moving closer to Cubs

Dec 13: Dallas Mavericks owner Mark Cuban has toned down his act as he tries to convince baseball's powers to let him buy a storied franchise. (more)

College bowls: Too rich to die

Dec 7: Yes college football fans, you can have a playoff and your full menu of bowls too. There is enough interest -- and money -- to support both. (more)

Miller's time? Don't count on it

Nov 30: Induction into the Hall of Fame is long overdue for former baseball players' union boss Marvin Miller, but a rule change makes it unlikely. (more)

Tonight's big NFL game most can't see

Nov 29: It's tough to cheer for either side as league-controlled networks fight to get space on cable lineup. (more)

Fans lose in football-cable clash

Nov 19: It's tough to cheer for either side as league-controlled networks fight to get space on cable lineup. (more)

Blind-siding college football stars

Nov 6: Michael Oher and other top juniors have to a make life-changing decision about whether to stay in college without knowing all the facts. That's wrong. (more)

Red Sox not the only Fenway champ

Oct 29: The owners of the Boston Red Sox will profit from the success of a top NASCAR team and Boston College's football program thanks to its sports marketing firm. (more)

Baseball close to catching NFL as top $ sport

Oct 25: Major League Baseball's sales will surpass $6 billion for the first time this year, double the amount from 2000, and putting the sport closer to passing the NFL. (more)

Agent: A-Rod may leave Yankees

Oct 20: Scott Boras, the agent for star baseball player Alex Rodriguez, says turmoil surrounding search for new manager may keep him from staying in New York. (more)

A-Rod: A bargain at $300 million

Oct 19: Alex Rodriguez is the best player in baseball and his new contract will reflect that. Here's why he'll likely be worth every penny for whichever team signs him. (more)

Mets lost millions (of $) in collapse

Sep 30: Franchise could have seen $15 million or more in postseason revenue if it had made it to series. Now it has to worry about next year's ticket sales. (more)

Junior's mint

Sep 21: Dale Earnhardt Jr.'s endorsement dollars don't compare to Tiger's and Peyton's, but his new sponsorships are a big deal for NASCAR. (more)

Cheaters sometimes win

Sep 14: The New England Patriots spying scandal won't have a financial impact on one of the NFL's most successful franchises. (more)

Are you ready for more football?

Aug 17: Even if Mark Cuban and IPO king Bill Hambrecht don't go ahead with plans for a new football league, new efforts to take on NFL are inevitable. (more)

Surgeon should make Cooperstown 'cut'

Jul 27: Baseball has benefited greatly from the revolutionary changes brought about by Frank Jobe, father of Tommy John surgery. He should be in the Hall of Fame. (more)

NFL struggles to win on the road

Jul 13: The little noticed death of NFL Europa a sign the league trails rival leagues in overseas growth, but also an indication it's about to make its biggest international push yet. (more)

Brand it like Beckham

Jul 6: David Beckham's economic impact on long-suffering U.S. soccer league is being felt, even before his first game here. (more)

Federer: The anti-Kournikova

Jun 29: Roger Federer is dominating tennis in a way all other athletes would envy, but most advertisers and Americans don't know who he is. (more)

NFL's ugly body blows

Jun 22: The uproar over injured and disabled former NFL players not getting the medical help they need is giving the most profitable sport a black eye. (more)

LeBron: The next Buffett?

Jun 14: Whether LeBron James can ever become the next Michael Jordan, he's aiming for even greater off-court success: becoming the first billionaire athlete. (more)

NBA agent giving jockeys a lift

Jun 8: Jockeys finally close to winning modest but important gains in pay and insurance after turning to former agent for basketball stars. (more)

Bonds to juice fan interest

May 30: Don't bet against a full house and big viewership when Bonds passes Aaron, despite steroid allegations. (more)

Kournikova on wheels

May 23: Indy car driver Danica Patrick has quickly risen to sports marketing superstardom. Now she has to start winning races. (more)

The battle to be the next Jordan

Apr 27: LeBron James came into the NBA widely heralded as the next big star on the court and Madison Ave. But Dwyane Wade has stolen the spotlight. (more)

Green behind decline of blacks in baseball

Apr 13: The amateur draft and baseball economics are the reasons why baseball has only half the black players of a decade ago. (more)

The PGA's endangered Tiger

Apr 6: Golf's most popular draw only plays in about 15 events a year and has yet to commit to its new playoff system. (more)

Baseball is the new football

Mar 30: Some are getting worried about economic imbalance in the NFL just as baseball is moving past those concerns. (more)

Don't bet on pro sports coming to Vegas

Mar 23: Despite talk of a professional sports team coming to Las Vegas, it's still a long shot. (more)

NCAA's Cinderella myth

Mar 15: The disparity between the powerhouses and underdogs in the NCAA tournament can be seen most clearly in the schools' revenues and profits. (more)

Root, root, root - and pay - for the road team

Feb 27: Baseball could get more money if it drops plan to let DirecTV have exclusive deal to sell out-of-market games to hard-core fans. (more)

Montoya: Nascar's most important import

Feb 16: Forget the Toyotas in this Sunday's Daytona 500. Juan Pablo Montoya could be the key to help Nascar become more popular with hard-to-reach fans. (more)

In defense of $10,000 Super Bowl tickets

Jan 31: Fans and teams may balk at outrageous resale prices, but the secondary market for sports tickets actually represents the best deal for everyone. (more)

Payday for Peyton

Jan 26: Had enough of Colts QB Peyton Manning in every commercial of every game? Get ready to see more of him, especially if he wins the Super Bowl. (more)

NFL's biggest winner: Bulls, not bears

Jan 21: Bears were big losers in Sunday's playoffs - stock bears that is, as Super Bowl match-up points to gains for the Dow. (more)

A stadium name bubble?

Jan 19: The wave of corporate naming-rights deals for sports venues has some scratching their heads. But teams are raking in record cash. (more)

Florida also tops Ohio State in profits

Jan 8: Ohio State football is a veritable cash machine, but lavish spending leaves it with a modest profit margin by college football standards. (more)

Why Tribune won't sell the Cubs

Dec 8: Some think a spending spree by the team this winter is a sign that Tribune is looking to sell. But the media firm is more likely to hold on. (more)

NASCAR shifts into a higher gear

Dec 1: The popular sport's CEO discusses the race car of tomorrow, a need for a more diverse group of drivers and desire to expand into new markets. (more)

Cable stuffing the NFL this Thanksgiving

Nov 22: The NFL Network, which will show its first live football game Thursday night, isn't available even in most homes with cable. (more)

Legacy of a well-paid slave

Nov 20: It is time to recognize the accomplishments of Curt Flood, the athlete who has had the greatest impact on sports during the past 50 years. (more)

College sports' fuzzy math

Nov 10: Big college sports programs are making a greater push to increase revenue, but schools are having to kick in more money than ever. (more)

Fans win in new baseball labor deal

Oct 30: New agreement between players and owners should help the sport grow and could end the threat of future strikes. (more)

Football's quiet millionaires

Oct 13: Left tackles don't get a lot of glory, but book by 'Moneyball' author Lewis reveals that they are among the NFL's best-paid players - for good reason. (more)

Baseball's flatter playing field

Oct 6: Big-dollar teams may end up winning this year's playoffs. But the game's salary structure is more like the NFL than you think. (more)

NFL, the hedge fund

Sep 29: Nation's richest league to get even richer taking stock, rather than just cash in its sponsorship deals. (more)

Progress seen in baseball labor talks

Sep 22: Owners, players union could reach deal by Dec. 19 deadline without typical work stoppage or strike threats. (more)

Monday Night Football could still be a winner

Sep 6: ESPN is paying top dollar as the former ABC franchise moves to cable, and it's likely worth every penny to the sports leader. (more)

Sports in New Orleans: Not the Big Easy

Aug 28: Saints are set to return to New Orleans this season, Hornets aim for next year, but long-term success will be tough in market that was iffy before Katrina. (more)

Fantasy 'rights' and wrong

Aug 11: With NFL union set to join the effort, MLB's battle to control who offers fantasy sports to fans isn't going away. But it should. (more)

NFL sacks cable companies

Aug 8: Move to put games on its in-house network puts the NFL at odds with cable operators, but could make the richest league even more valuable. (more)

Hall of Fame voters: This Bud's for you

Jul 28: There's a lot to dislike about the tenure of baseball's much maligned commissioner, but Bud Selig's impact on the game makes him worthy of the Hall. (more)

U.S. soccer's next goal: Ronaldo

Jun 29: A 'designated player' rule would allow teams to sign the world's top players for far above the $2M limit. (more)

The next 'next Jordan'

Jun 23: Dwyane Wade's play in the NBA finals drew a lot of comparisons to all-time great Michael Jordan; his off-court endorsement potential is worthy of comparison as well. (more)

Mickelson 'Phil'-ing a need for Tiger

Jun 15: Phil Mickelson's recent success could give Woods, and the sport of golf, the rivalry that it has lacked since Woods burst onto the scene. (more)

World Cup scores a goal on cell phones

Jun 9: The biggest thing about this year's tournament is actually small. Mobile video rights deals could change the way you watch sports in the future. (more)

NASCAR goes Hollywood

May 26: Officials push new film, TV projects in bid to continue fan base growth; 'Cars' seen helping attract new young fan base. (more)

Steroids' next victim: Baseball labor peace

May 11: Baseball owners and players union have been getting along in recent years. But steroid probe could make next labor deal more difficult. (more)

Jockey abuse: Low pay, high risk, weak union

May 4: Jockeys face great risks, poor pay, and uphill battle to improve condition as their battered union tries to recover from recent woes. (more)

Bringing Moneyball to the NFL draft

Apr 28: Some football outsiders say NFL teams need to adopt a new way of looking at college players in order to be successful in the draft. (more)

Blue Devils lacrosse still green for Duke

Apr 22: There has been strong demand for team's apparel at the school and on eBay despite accusations of rape against two players. (more)

Baseball ticket prices: Supply, not millionaires

Apr 14: Tighter supply of tickets, and continued popularity of game, driving ticket price increases far more than millionaire players' salaries. (more)

Nike's yellow driver reaches the green

Apr 7: Nike's first hot-selling golf club, the distinctive yellow SasQuatch, has an important coming out party in Augusta this weekend. (more)

Nothing but net

Mar 15: Arizona is the dollar leader in this year's NCAA tournament, as big profits are a slam dunk for most major conference basketball programs. (more)

The Spring Classic?

Mar 10: The inaugural effort of the World Baseball Classic has been a somewhat uneven affair, but even the less popular teams are helping the sports' economics. (more)

Not a 'sweet' tune for the other Harlem basketball team

Mar 3: The Harlem Ambassadors claim that the Harlem Globetrotters have unfairly locked them out of bigger arenas and are taking their case to the FTC. (more)

Olympian quest for advertising gold turns to lead

Feb 24: Disappointing Olympics for U.S. team will hurt the endorsement potential for many U.S. Olympians. (more)

Putting stereotypes on ice

Feb 21: More men than you think will be watching the women's Olympic figure skating competition this week, just as more women than you think were watching the Super Bowl. (more)

Toyota eyes Nascar America

Feb 17: Sunday will mark the last time the Daytona 500 will be for Detroit's Big Three only, as Toyota makes a play for Nascar's checkered flags and fans. (more)

Advertisers going to X-tremes

Feb 13: Sports like snowboarding and freestyle skiing much more popular with fans -- and advertisers -- at this year's Winter Olympics. (more)

It's still Miller time for advertisers

Feb 9: Bode Miller's controversial comments haven't scared away advertisers and might end up being an Olympic boost. (more)

NFL's one-night stand

Feb 3: Detroit gets a nice economic shot in the arm from Super Bowl, but drop in corporate junkets means trip not likely to be repeated. (more)

Kobe won't score with advertisers

Jan 27: NBA star to appear in first TV ad since rape charge, but his 81-point game won't get him many other deals. (more)

Live Quotes automatically refresh, but individual equities are delayed 15 minutes for Nasdaq, and 20 minutes for other exchanges. Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET.
* : Time reflects local markets trading time. † - Intraday data delayed 15 minutes for Nasdaq, and 20 minutes for other exchanges. Disclaimer

Copyright © 2008 BigCharts.com Inc. All rights reserved. Please see our Terms of Use.
MarketWatch, the MarketWatch logo, and BigCharts are registered trademarks of MarketWatch, Inc.
Intraday data provided by Interactive Data Real-Time Services and subject to the Terms of Use.
Intraday data is at least 20-minutes delayed. All times are ET.
Historical, current end-of-day data, and splits data provided by Interactive Data Pricing and Reference Data.
Fundamental data provided by Morningstar, Inc..
SEC Filings data provided by Edgar Online Inc..
Earnings data provided by FactSet CallStreet, LLC.