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Millions of Americans became investors for the first time in 2020, a year when there was massive hype around trading, especially after the initial pandemic market crash.
Most people in this cohort are still investing today, according to a new study by the FINRA Investor Education Foundation and other research partners. Despite significant market volatility, the vast majority are still maintaining the accounts they opened in 2020. They have also developed some clear tendencies — like a greater affinity for riskier assets such as cryptocurrency.
The study compared a group of Americans who opened their first investment accounts in 2020 to a group of experienced investors who opened additional accounts the same year. The researchers studied both groups’ behavior in 2020 and 2022.
