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Editor:
Published: Dec 13, 2023 7 min read
New Car wrapped in a giant red bow on top of a Green background
Money; Shutterstock

The 2023 winter holiday period is looking like one of the best times to buy a new vehicle in recent memory.

The average discount on a new vehicle is more than $1,000 for the first time since April 2021, according to Edmunds. (The "discount" is the difference between the sticker price and the actual sale price; from late 2020 until fairly recently, new cars have often been selling for above the sticker price due to high demand and low inventory.)

Historically, the end of the year is often the best time to buy a new car, and with inventory improving, you can expect to see solid cash rebate and financing deals throughout December.

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You can find good deals on new cars again

There are around 30 vehicles with 0% APR financing offers from manufacturers right now, marking a major increase from the summer when there were only about 10, according to RealCarTips.com. The site’s founder, Gregg Fidan, monitors manufacturers’ websites to track financing deals, and he says things haven't looked this good in years.