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Brad Tuttle is a senior editor at Money with over 10 years’ experience covering a vast number of personal finance topics, including careers, cars, travel, budgeting, investing, insurance, credit cards, consumer psychology, real estate, banking, and shopping and deals.
Electric vehicles are selling slowly so far in 2024 in a disappointment for automakers that were betting on a faster pace of adoption.
In response, manufacturers like Ford are cutting sticker prices on EVs by thousands of dollars, and the industry is offering large incentive deals to try to tempt more buyers.
In the first quarter of the year, electric vehicles made up a 7.3% share of all new U.S. car sales, a decrease from a share of 8.1% in the previous quarter, according to Kelley Blue Book data. It was the first time since 2020 that EV sales declined from one quarter to the next.
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